PINDUODUO INC.
$NASDAQ:PDD
1.2k watching
PINDUODUO INC.
$NASDAQ:PDD
1.2k watching

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Pinduoduo: The Little E-Commerce Giant That Could

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Pinduoduo's business model is based on offering heavy discounts to users who purchase goods through the platform in groups. This strategy has been very successful in attracting users, especially from rural areas, who are price-sensitive. Pinduoduo has been very successful in...

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74.05 12.6%
USD, PINDUODUO INC.
Pinduoduo is the third-largest e-commerce platform by gross merchandise volume and the largest platform by active buyer in China. In 2021, it achieved CNY 2,441.0 billion (USD 345 billion) of gross merchandise volume, and CNY 2,810 (USD 397) of annual spending per active buyer. It had 11.5 million active merchants in 2021 and 882 million active buyers in the year ended March 2022. It is one of the top two players in next-day grocery self-collect services (similar to community group purchasing), where groups of consumers place fresh food and grocery orders online and collect at designated self-collect points the next day with the help of "group leaders" in each community.
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